Wednesday, April 06, 2016

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GO 10oteam members recently met with owners and managers of businesses located in the GO 10oproject area to open up the lines of communication and inspire a spirit of cooperation and transparency can take root. Business owners met the Mobility Coordination Team, gained knowledge about the GO 10oproject, asked questions, and signed up for traffic alerts.


As construction on the project ramps up, GO 10owants to minimize impacts to businesses as much as possible. In order to do that, the GO 10 team is inviting businesses to engage by offering their input for the duration of the four-year project. The team also wants everyone to know how to access GO 10oinformation, such as traffic alerts via email and online.

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To help facilitate communication, the GO 10oBusiness Alliance group was created. The kickoff meeting was held Feb. 10 at Sunland Park Mall. More than 300 businesses were invited via postal mail, email and social media. About 15 people attended, representing Old Navy, Macy’s, D’Image, Shoe Dept Encore, Chick-fil-A, Bath & Body Works, Sears, and The Shoe Doctor.


GO 10oproject partners Sun Metro and the Border West Expressway were also in attendance to help answer questions. Sunland Park Mall hosted the meeting and mall manager Mary Castillo (pictured) offered words of optimism and assurance to participants that GO 10owill ultimately benefit business in the area.

One of the key discussions at the meeting was regarding the benefits of the project. When GO 10ois finished, I-10 between Executive Center Boulevard and North Mesa Street will have increased capacity, improved traffic flow, and enhanced safety. These improvements are needed because, according to several agencies, the city’s population growth and the area’s traffic projections are on the rise.
  • The U.S. Census Bureau says the population within El Paso increased by 54.6%from 479,899 in 1980 to 742,062 in 2008, as compared to the national growth rate of 34.2% over the same time period.
  • The Texas Water Development Board projects El Paso’s population will be 848,699 by year 2040.
  • The U.S. Congress, as part of the larger Camino Real Corridor, has identified this portion of I-10 as a high priority corridor.

For commerce and businesses along the GO 10ocorridor, the projections are good news, making GO 10oa welcome precursor to the growth to come. Participants walked away with insight about the project, new connections with fellow business owners, and a road map for future communication surrounding the project.


If you are a business owner or manager in the project area and would like to attend the next GO 10oBusiness Alliance meeting, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or call 1-844-373-4610. By being placed on the Business Alliance roster, you will receive invitations to future meetings, learn about the latest project updates, and get questions answered.


GO 10othanks everyone who participated at the Feb. 10 kickoff meeting.


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